We create meaningful experiences and interactions that build an emotional connection through understanding, authenticity, and humanity. In other words, it’s the human angle. We often experience understanding through a lense of wanting to be understood, but it’s more than just understanding - or even wanting to understand. It’s stepping outside who you are, and focusing on what you are to and for your customer. The Empathy Advantage puts people first; it’s an exercise in compassion, meaning, and connecting with your customer on a fundamental level. 

Call this our fact-finding mission. We’ll dive deep into your company structure, identify existing and potential internal crises, and clean up any messes. Then, we give you the tools and insight to realign and connect with your brand, customers and employees with empathy, humanity and purpose. This, in turn, prepares you to fully exploit external opportunities with renewed value. 

By building a people-driven strategy, we create brands that not only resonates with them on a visceral and emotional level, but also matters to who they are. Every step of the way, we focus on actions that shape how your brand connects to the values of your customer, and understands their challenges and their celebrations.   

Words matter. But it’s so much more than just words. We’ll cultivate a point of view; identify what drives your brand; its ethos, humanity, humility, and character. We’ll develop what you say and how you say what you say. Ultimately, we’ll define your brand’s personality, from which an emotional connection can form. 

Beyond just a typeface, a color palette, imagery, and design, we create brands that have warmth, personality, perspective, and presence. They speak volumes without needing to say a word(though we’ll have plenty of those for you, as well). We’ll develop your visual brand to reflect an awareness of your customer as real-life human beings. 

From content to web design and UX/UI design to digital interiors, we’ll create powerful content and digital experiences that validate, build bonds, and encourage meaningful participation, that makes your audience feel like your digital presence puts them first. Far from generic, we’ll create a curated digital world where your brand can connect with real people. 

Your culture and your people are the most important assets you have when building a relevant and compelling brand and company. More than just your values or saying the right things, social responsibility, awareness and action are one of the most important metrics in building and sustaining an emotional connection with your customer. We’ll identify where fixes can be made and focus on creating new, purpose-driven opportunities. Making your brand more human also depends largely on the humans behind your brand. In short, nothing works without the right team. Whether it’s attainment or retainment, we’ll provide insight and strategies into putting together people that can forge meaningful connections with your brand and customer 

Your brand experience includes the spaces where it’s created. Customer facing or not, we’ll use an empathic approach to make your offices, workspaces, residences, and even hospitals more human, more relevant, and more intuitive to the people occupying them, and by doing so, we’ll align a complete brand experience with your audience’s overt and latent desires.